Small Biz Fest is TikTok’s annual celebration of small businesses. Just like a music festival, Small Biz Fest brings together a lineup of high-energy moments: pop-ups, takeovers, webinars, creator collabs, giveaways, and growth stories. Come join us!
Event Dates
AUSTIN
May 14 | May 15
LOS ANGELES
May 21 | May 22
NEW YORK
May 28 | May 29
The Small Biz Fest Roadshow is TikTok's celebration of small businesses across the US during the month of May.
Just like a music festival, it brings together a lineup of high-energy opportunities to experience TikTok first-hand in our offices with hands-on tutorials, insights, and real life testimonials.
It's built to be bold, inclusive, and impossible to miss. Come learn how your small business can be big on TikTok.
Are you a beauty, health, home & decor, or fashion company? Do you sell an ecommerce product directly on your website or in store? These days, times and locations are best for you.
- Commerce is evolving – and TikTok is at the center of that transformation. Discover how businesses are driving measurable outcomes and learn how to harness the platform’s full-funnel tools to unlock scalable growth.
- Creative is what captures attention and keeps it. Learn how to approach creative on TikTok in a way that drives performance, scales efficiently, and connects with real audiences.
- Whether you’re new to TikTok Ads Manager or looking to level up, learn how to launch campaigns, set budgets, and manage your account with confidence — all in one place.
- This event is your launchpad to setting up TikTok Shop and creating your first campaign. Whether you're brand new or ready to grow, we’ll walk you through the essentials to start selling and scaling with confidence.
- Hands-on support with TikTok creative and Ads Manager experts to take your performance to the next level.
Is your business in the Food & Beverage, Travel, Dining, Tech, Professional Services, Auto, Real Estate, or Education industries? Do you sell a service, experience, or are you an app-first company? These days, times and locations are best for you.
- Understand how TikTok drives integrated demand across various business categories.
- Learn how brands can orchestrate campaigns that combine messaging, lead forms, and creative content.
- Explore TikTok's complete demand generation toolkit including messaging ads and lead capture features.
- Gain insight into creating an integrated strategy that engages prospects at every stage of their decision journey.
- Hands-on support with TikTok creative and Ads Manager experts to take your performance to the next level.
If you're new to TikTok Ads or have just gotten started – this one is for you. Come prepared with your TikTok Ads Manager account information, your product (if you have some), and your story. At TikTok's Small Biz Fest 2025, we'll help you set up your first creative, campaigns and initiatives to help you get everything you need to grow your business.
Not required, but we encourage you to register using your TikTok Ads Manager Advertiser ID. In our sessions, we'll have experts ready to take you hands-on through how to use our latest creative tools like Symphony and TikTok Ads Manager to grow your business. We encourage you to have this set up to get the most out of your time. Click here to set up your TikTok Ad Manager Account.
It’s all about what kind of business you run. If you sell products (like fashion, beauty, food, home goods), you’re part of the Commerce crew and you should attend Day 1 in your selected city. If you offer services (like apps, education, real estate, nonprofits), you're part of the Content & Services, so you’ll attend Day 2. We’ve already mapped it out in the form, so once you choose your industry and city, you’ll only see the session that fits you. Easy.
We’re popping up in 3 cities, and each has 2 days of programming: Austin, TX on May 14 (Commerce) and May 15 (Non-Commerce), Los Angeles, CA on May 21 (Commerce) and May 22 (Non-Commerce), and New York, NY on May 28 (Commerce) and May 29 (Non-Commerce). Just pick your city, and the form will guide you to the right day based on your business type. From there, you can choose a session time that works for you, morning or afternoon.
